Castel to launch new beer tomorrow

Castel Malawi Limited will launch a brand new lifestyle, Pomme Breeze, tomorrow on May 11, 2024.

The celebration will take place at BICC garden in Lilongwe, and it will start at 14:00 pm. The event will be spiced up by performance from International artist, Nkosazana Daughter from South Africa while Onesimus and Praise Umali will represent Malawi.

Entertainers Promotion, which is managing the launch party on behalf of Castel Malawi, said that the show is all about giving people another experience with the Pomme Breeze.

Entertainers Promotions Director Tonderai Banda said, the show is all about launching Pomme Breeze, one of the alcoholic drinks that has been added to the Castel Malawi brands and it targets ladies but men are also enjoying it.

He also added that on top of delighting in the lifestyle beer, they decide to use to fuse it with music, hence engaging Nkosazana Onesimus and Praise Umali.

In 2021 Castel launched Shandie Beer that also targeted ladies but it wasn’t successful as they expected.


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