By: Steven Godfrey Mkweteza

First Capital Bank (FCB) has on Thursday unveils a Valentine’s Day promotion dubbed” ‘Okondedwa Kuivungila Kokuya’ digital campaign.

Head of marketing for the bank Twikale Chirwa said the innovative campaign aims to foster a stronger bond between the bank and the digital users through creative expressions of love.

He said the promotion invites users to showcase their affection for the bank using various forms of artistic expression, whether through the visual arts, written poetry, or any other creative outlet.

Chirwa said participants for the promotion are encouraged to share their love for the bank in unique and heartfelt ways.

According to Chirwa, the winner for the promotion stands a chance of getting MK2 million cash.

“This campaign underscores commitment to building meaningful connections with its customers old and prospective alike by providing a platform for creative expression, the bank aims to create a more engaging and interactive relationship with its various audiences,

“We believe that love comes in many forms, and we want to celebrate that with our followers and the general public who are digital users,” he said.

Chirwa added that the promotion was not just a campaign, ” it’s a way for us to express our gratitude and strengthen the bond we share with our digital followers, develop the arts in Malawi and interact with young people and students. ”
He said the competition also presents a platform for the development of talent for consumption in Malawi.

Chirwa said through this initiative, the bank aims to increase brand love and loyalty while spreading joy during the Valentine’s season.

“We look forward to a month filled with love, creativity, and strengthened connections with its customers both old and new alike through the digital campaign.

Participants in the competition are encouraged to share their artistic expressions on Facebook using the hashtag,” said Chirwa.

According to him, The Bank will feature selected submissions on its official Facebook channel, showcasing the creativity and love shared by its customers and followers.

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